Just another manic Monday

6 10 2008

Today at the Whitecaps office, there was a frenzied excitement buzzing around the room. I had to decide how exactly we were going to advertise the match in The Province and Vancouver Sun newspaper. Should we have ads running all week or a big hit midweek and use our media coverage to carry us through? Ultimately we decided on the latter. Today and Tuesday would be about contacting our season ticket holders and Caps Insiders. Wednesday will have a nice full color ad that will lead into some great articles later in the week.

We were a little worried about how sales would be with the game on Thanksgiving Sunday. But if today was any indication, ‘Caps fans are willing to forgo turkey for a title! Ticket sales have been very strong. Tomorrow I’ll be sending some tickets to radio stations to give away on-air and generate some more buzz. It would be great if we could have a standing room only sellout like we had for our final two games of the regular season. The atmosphere was electric and I know the players get fired up.

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